The Argus blog
Straight talk on running growth with AI: what works, what doesn't, and how the economics actually shake out for D2C founders.
- 4 min read
How to build a discount strategy that doesn't destroy margin
Most D2C brands over-discount and train customers to wait for sales. Here's how to use discounts strategically without wrecking your margins.
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How to build a lookalike audience strategy that still works
Lookalike audiences on Meta aren't dead, but the old playbook is. Here's how to build a lookalike strategy that performs in 2024 and beyond.
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How to build a subscription offer that actually retains
Most D2C subscription programs bleed subscribers after month two. Here's how to structure an offer that keeps people around.
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How to build a winning brief for UGC and ad creative
Most UGC briefs produce mediocre ads. Here's how to write creative briefs that give creators and designers what they need to make ads that convert.
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How to build a zero-party data strategy for your D2C brand
Zero-party data gives D2C brands better targeting, personalization, and ad performance. Here's how to collect and use it without annoying your customers.
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How to fix your post-click experience for paid traffic
Most D2C brands waste ad spend on clicks that never convert. Here's how to diagnose and fix your post-click experience page by page.
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How to build a contribution margin dashboard you trust
Most e-commerce brands track ROAS but not contribution margin. Here's how to build a dashboard that shows real profit per order.
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How to build a catalog sales campaign on Meta that works
Catalog sales campaigns on Meta can outperform standard ads for e-commerce. Here's how to structure them so they actually scale.
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How to price your products for profitable paid ads
Most D2C brands set prices based on cost-plus or competitors. Here's how to price so your unit economics actually support paid acquisition.
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How to set up server-side tracking without losing data
Browser tracking is breaking. Here's how D2C brands set up server-side tracking to keep attribution accurate and ad platforms optimized.
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How to build a referral program that pays for itself
Most D2C referral programs fail because they copy SaaS playbooks. Here's how to build one that actually generates profitable new customers.
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How to audit your Klaviyo flows before spending more on ads
Most D2C brands leak revenue through broken or underperforming Klaviyo flows. Here's how to audit them systematically before you scale ad spend.
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The 5 growth leaks we check first in any D2C store
Before spending a rupee or a dollar on more traffic, we check five things that quietly leak revenue in most D2C stores: tracking, the abandoned-cart flow, the landing page, the ad account, and retention.
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Post-purchase email sequences that increase LTV fast
Most D2C brands ignore what happens after the first sale. Here's how to build post-purchase email sequences that drive repeat revenue.
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How to structure a creative testing budget for Meta ads
A practical breakdown of how much to spend on creative testing for Meta ads, how to structure it, and when to kill or scale winners.
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How to choose an AI growth agency: a buyer's guide
AI growth agencies are multiplying. Here are the questions that separate the real ones from the wrappers: who does the work, how they charge, what they guarantee, and who owns your accounts.
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AI growth for Shopify brands: what actually moves the needle
Where AI genuinely helps a Shopify store grow, from creative volume and tracking to email flows and SEO, and the parts that still need a human. A practical guide for founders.
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What is an AI growth agency?
An AI growth agency runs your ads, landing pages, email, and SEO with AI agents instead of headcount, and charges for outcomes instead of hours. Here is what that means, and where it works.
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Results-based growth marketing: how performance pricing actually works
What results-based growth marketing means, why so few providers offer it, how to structure it fairly, and the catch to watch for in how results are defined.
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AI growth agency vs hiring a growth marketer: the honest math
The real cost of a growth hire, a traditional agency, and an AI growth team compared for D2C founders, including the thing none of them usually put on the table.
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