Numbers that move.
Real experiments. Real lifts. Reported on WhatsApp the morning they happen.
Representative results. Brand names are illustrative; metrics reflect the range of outcomes Argus drives across D2C accounts. Individual results vary based on starting baseline, channels, and category.
Turned UGC ads into a scaling machine.
Challenge: Running Meta ads in-house with flat ROAS around 1.9x. Landing page had never been tested. No email flows.
ROAS
CVR
Cart recovery/mo
First result in 31 hours: a UGC variant scaled from $200/day to $800/day.
Plugged the cart-abandon leak overnight.
Challenge: No email automation. 68% cart abandonment rate. Repeat purchase rate well below category average.
Cart recovery/mo
Email revenue %
Repeat purchase rate
Cart-abandon flow pulled back 23 orders on its first night. $2,100 recovered.
Compounding CRO wins across every channel.
Challenge: Google Ads spend growing but revenue flat. LP was generic, not matching ad copy. No SEO content.
CVR
CAC
Organic sessions/mo
LP headline test promoted after 4 days: ~$5,600 more revenue/mo at current traffic.
Your turn.
First experiment in 48 hours. Measurable lift in 30 days or your money back. No contracts.