/how-it-works

Your always-on AI growth team.

Argus is not a dashboard. It is eight specialized agents working together 24/7, running experiments, scaling winners, killing losers, and texting you the results.

The team

Eight agents. Four channels. One shared brain. All reporting to you via WhatsApp.

Orchestrator

Argus Core

High

The growth lead

Sets weekly goals, allocates budget across channels, prioritizes the experiment backlog, and composes your WhatsApp updates. Escalates big moves for your approval.

Ads Agent

Paid media

Medium

Media buyer

Generates 50+ creative variants per week across Meta, Google, and LinkedIn. Kills losers automatically. Scales winners stepwise, and asks before going beyond your budget threshold.

CRO Agent

Landing pages

Medium

Conversion optimizer

Runs A/B tests on your landing pages 24/7: headline, CTA, layout, social proof. Auto-promotes winners when significance is reached. Reverts losses automatically.

Email Agent

Lifecycle

Medium

CRM manager

Builds and runs cart-abandon, welcome, win-back, and post-purchase flows. Written in your brand voice, segmented, A/B tested on subject and body. Asks before full-list broadcasts.

Content Agent

SEO + social

Low-Medium

Content writer

Writes SEO blog posts, social captions, and product descriptions. Keyword-targeted, optimized, and published on schedule. Repurposes winning content across channels.

Analytics Agent

Shared service

Service

Measurement

Pulls metrics from every channel, attributes revenue, computes ROAS/CAC/LTV, detects anomalies, and feeds learnings back into the Brand Brain so the system gets smarter.

A/B Engine

Shared service

Service

Experiment referee

Assigns traffic, computes statistical significance with sequential testing (no peeking), checks guardrail metrics, and declares winners. Used by all channel agents.

Brand Brain

Shared memory

Store

Context store

Stores your brand voice, ICP, offers, audiences, winning creatives, do/don't list, and every experiment result. All agents read and write to it. This is how cross-channel learning happens.

How the agents talk to each other

Eight data flows make the system self-improving. A winning ad hook automatically becomes your next landing-page test and your best email subject line.

1
IntakeBrand Brain

FDE onboarding fills the Brand Brain: voice, ICP, offers, integrations.

2
OrchestratorChannel agents

Weekly goals, budget, and experiment priorities pushed to Ads/CRO/Email/Content.

3
Channel agentsA/B Engine

Each agent registers experiments: hypothesis, variants, metric, guardrail.

4
A/B EngineChannel agents

Verdicts: scale, kill, promote, or continue.

5
All agentsAnalytics

Every action emits events; Analytics attributes outcomes and computes ROAS/LTV.

6
AnalyticsBrand Brain

Learnings persist: winning creatives, audiences, angles.

7
Brand BrainAll agents

Cross-channel reuse: a winning ad hook becomes an LP headline test and an email subject line.

8
OrchestratorYou (WhatsApp)

Digest of results + approval requests. Your replies steer priorities.

Why it works

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You're not buying a tool, you're hiring a team that never sleeps and runs 50+ experiments a week.

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Every channel talks to every other: a winning ad hook becomes your new landing-page headline and your best email subject line automatically.

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You approve the big moves on WhatsApp in 10 seconds; Argus handles the other 200 decisions a week.

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We measure everything and only scale what's working. Every plan is backed by a 30-day money-back guarantee, so the risk stays on us.

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First experiment live in 48 hours. Measurable lift in 30 days, or your money back.